Coker, James

James Coker is one of the entertainment industry’s most sought-after technical managers, recognized for his innovation and leadership in the booming world of cinematic multi-camera production. Coker serves as Head of Engineering and Tech Management for Funicular Goats, which develops state-of-the-art cinematic systems and technical capabilities for an extensive roster of industry leaders including Apple, Netflix, Disney, Google, Amazon, and HBO.

Coker’s most recent projects include the Super Bowl LVIII Halftime Show (his fourth consecutive year as Tech Manager), Taylor Swift: The Eras Tour, Crunchyroll’s Anime Awards, various Apple Music Live specials, and Amazon Music Live’s Thursday Night Football Concert Series. In addition, he has managed projects for iconic musicians and comedians including Billie Eilish, Harry Styles, The Weeknd, Elton John, Adam Sandler, and many more.

Coker cultivated his expertise over more than two decades of hands-on experience across hundreds of feature film, television, live broadcast, and commercial projects around the world. Launching his career with 12 years at Panavision, he had a hand in the first wave of cinematic multi-camera production, helping the company introduce the technology for sitcoms. He then spent time managing multi-camera cinematic projects for VER/PRG Gear before co-founding Funicular Goats to continue innovating in the burgeoning space. He continues to lead the company’s development of new technologies and workflows to produce unparalleled visual quality for some of the world’s biggest companies, shows, and events.